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Digital Marketing In Peterborough
Digital marketing is complicated, it involves many levels of promotion and content creation all working together to make sure your business has a solid online presence. To get the best results, you need a digital marketing service that excels in all of these areas – not just a few. (We are one of the headliners of the digital marketing industry for businesses in the Peterborough region), working to bring your business the benefits of each of these digital marketing channels.
These days, a business is nothing without a good website. We create beautiful websites that are easy to use and boast a high conversion rate that maximizes the number of sales you can get from site visitors. Good web design also includes mobile optimization for users browsing on their smartphones. This is the most common online browsing method in today’s market, so the importance of making sure your site looks good on phone screens can’t be overstated. You want mobile users to be able to see and perhaps purchase your product, not be turned off because they can’t figure out how to navigate the site.
SEO (Search Engine Optimization)
SEO is one of the most critical components of digital marketing, involving using the right search terms to get your business’ website listing in front of search engine users. It also requires building up a dense network of links back to your website – a daunting task, but digital marketing professionals are up to the challenge! Digital marketing professionals create site content that will move your listing to the top spot of relevant Google results through both in-text and content-driven SEO solutions, greatly increasing your online exposure.
Because of its content-driven needs, SEO is closely tied to social media services, which involve the creation of everything from short posts to articles to even videos that support and promote your business. These pieces of content get your brand name out there and help build up that important network of links. Not all businesses want all of these services, but digital marketing companies can tailor their offerings to fit your budget and needs so that you get the best possible results.
Pay-per-click Advertising (PPC)
PPC works by purchasing advertising spots on search engines at a per-click rate to get your listing the ‘promoted’ section right at the top of the results page for a given search term. Over 64% of clicks go to promoted Google links, so you could be losing out if your website isn’t one of them. Digital marketing companies work to find you the best PPC deals available to get you the immediate visibility you need to start seeing results fast. The other aspects of digital marketing still impact the ranking of promoted results, though, so the rest of what we have to offer is still important!
Here’s What This Combination of Digital Marketing Techniques Does For Your Business:
- Boosts its industry reputation in both local and wider contexts
- Adds to its professional image
- Directs customers to your premises
- Offers a lot of value for relatively little cost
- Gets results quickly
- Can be easily and cheaply modified as the business evolves
- Provides plenty of data for metrics, reports and efficiency analyses
Contact us now to set up an appointment for a consultation and see how one of Peterborough’s top digital marketing firms can bring your business to online dominance.